Our services

Our approach provides a total of nine separate strategy modules which together represent a go-to-market model:

Brand
audit 		Brand
strategy 		Brand
implementation
Product offering
development
  • Product features and benefits definition
  • Customer experience design
  • Pricing and business model development
  • Channel management and operational delivery
Business and
organisation design
  • Brand workshop to define tangibles/ intangibles
  • Brand positioning / repositioning
  • Brand leverage / extension
  • Brand portfolio and architecture
Brand definition
and positioning
  • Media and promotional mix selection
  • Selling message development
  • Creative brief development
  • Tracking and performance measurement