Clients

Hovione

Hovione is a pharmaceutical company that specialises in contract manufacturing and producing generic API products for large drug companies. We have worked with Hovione for more than 10 years during which time we have completed three separate growth strategy projects. These included extensive customer research, organisational redesign and communication strategies. . Download case study >

Sovereign Capital

Sovereign Capital is a UK-based private equity firm. It invests in UK-based companies in the support services, education & training and healthcare services sectors. Its principal area of focus is ‘Buy & Build’ strategies – partnering with investee companies to help them grow significantly, both organically and through acquisitions. Aura has helped Sovereign manage portfolio companies through brand building projects. Download case study >

United Arab Emirates University

The UAE University is the flagship university of the UAE and set itself a target to become a global top 100 university by 2020. It has invested in a brand new campus and developed a research capability to attract the world’s brightest faculty and students to the region. We helped the UAE U redefine and reposition its brand. Market research among key target audiences became the foundation for a variety of initiatives., including a full identity redesign. Download case study >