Aura is a London-based strategic advisory firm focused on marketing. Serving UK and international clients, we drive sales growth and long-term value creation. Our areas of expertise are customer insight, new product development, brand building and marketing communications planning. 

The toolbox we have created is designed to build a fact-based understanding of your customers. We then leverage the insights we have uncovered to align the distinctive capabilities of your company or organisation with the needs and priorities of your target customer segments relative to your key competitors.

We implement the strategies we develop through a range of media-neutral solutions tailored to the specific needs of each client. Our own uniqueness in this space is based on an ability to combine analytical rigour with out-of-the-box creative thinking.

Above all, our belief is that marketing is no longer just about communication, it is everything you do to sustain the repeated delivery of a superior customer experience.